The Job

The Peppermill Steakhouse just opened.  They needed to market their restaurant in a big way.  There was no website, social media, or any marketing in place.  In order to popularize their immense talent, they reached out to Brinner Studio.  The Peppermill wanted to have a professional and responsive website to promote sales and excite new customers, while at the same time having the ability to manage the analytical side of their site.  This was very important because their goals were to be the best local restaurant, sourcing all of their products from local farms and ranches.  With these goals in mind, Brinner Studio hit the ground running!

The Results

Brinner’s main goal was to help start, and continue to drive, traffic to The Peppermill.  Our marketing resources launched their digital mark on the world.  One significant part surrounded our abilities to measure and track their site’s overall metrics, including locations of users, page durations, and perhaps most importantly the number of visitors to the website overall. During the initial consultation, The Peppermill owners gave amazing insight as to the overall feel of the restaurant, and we wanted to ensure that vision carried over successfully to the website. This is a very crucial stage of the process, as our website developers love to have as much feedback as possible before beginning construction.

Content development, including copywriting, was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. Simultaneously, our SEO Gurus developed keywords and imagery to boost the performance of the site on all search engines.

The end result has become a great marketing tool for The Peppermill, and with our system, they continue to thrive in the American Southwest.